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In retail an anchor store, draw tenant, anchor tenant, or key tenant, is one of the larger stores in a shopping mall, usually a department store or a major retail chain.
When the planned shopping
mall format was developed by Victor Gruen in the mid-1950s, signing larger department stores was necessary for the financial stability of the projects, and to draw retail traffic that would result in
visits to the smaller stores in the mall as well. Anchors generally have their rents heavily discounted, and may even receive cash inducements from the mall to remain
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open. In physical configuration, anchor stores are normally located as far from each other as possible to maximize the amount of traffic exposure for other stores when shoppers walk from one anchor to
another.
The International Council of Shopping Centers makes the presence of anchors one of the main defining characteristics of two largest categories of malls, the regional center (with 400,000
to 800,000 square feet (74,000 m2) in gross leasable area, and the superregional center (with more than 800,000 square feet (74,000 m2) of space. The regional center typically has two or more anchors,
while the superregional typically has three or more. In each case, the anchors account for 50-70% of the mall's leasable space.
Malls with anchor stores have consistently outperformed those
without one, as the anchor helps draw shoppers initially attracted to the anchor to shop at other stores in the mall.
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A shopping mall in New Zealand, with the logos of the two anchor tenants, Kmart New Zealand and Arthur Barnett displayed on the upper wallsEarly on, grocery stores were a common type of anchor store,
since they are visited often. However, research on consumer behavior revealed that most trips to the grocery store did not result in visits to surrounding shops. As of 2005, the declining popularity of
old-line department stores makes it necessary for mall management companies to consider re-anchoring with other retail alternatives, or mix commercial development with residential development to
guarantee a captive clientèle. The challenges faced by the traditional large department stores has led to a resurgence in the use of supermarkets as anchors.
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Chain store
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Restaurant chains
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A restaurant chain is a set of related restaurants with the same name in many different locations that are either under shared corporate ownership (e.g., In-N-Out Burgers in the U.S.) or franchising
agreements. Typically, the restaurants within a chain are built to a standard format and offer a standard menu. Fast food restaurants are the most common, but sit-down restaurant chains (such as T.G.I.
Friday's, Ruby Tuesday, and Olive Garden) also exist. Restaurant chains are often found near shopping malls and tourist areas.
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Health food store
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A health food store is a type of grocery store that primarily sells health food, organic foods, local produce, and often nutritional supplements. Health food stores often offer foods for people with
special dietary needs, such as people with allergies and diabetics, and also for vegans, vegetarians, and people living entirely on raw food.
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Health food
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The term health food has been used since the 1920s to refer to specific foods claimed to be especially beneficial to health, although the term has no official definition. Some terms that are associated
with health food are macrobiotics, natural foods, organic foods and whole foods. Macrobiotics is a diet focusing primarily on whole cereals. Whole cereals, along with other whole foods, are foods that
are minimally processed. Whole cereals have their fiber, germ and hull intact and are considered more nutritious. Natural foods are simply foods that contain no artificial ingredients. Organic foods are
foods that are grown without the use of conventional and artificial pesticides and must meet certain organic standards.
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History of health food stores
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Many foods which are now commonplace in groceries first entered the market in the late 1800s and early 1900s. Efforts by early health pioneers such as Sylvester Graham, Horace Greeley, John Harvey
Kellogg, George Ohsawa, Ellen White and others spurred an interest in health food. As early as the 1920s and 1930s health food stores started opening in the United States selling products such as
blackstrap molasses and brewer's yeast. Frank A.Sawall, who earlier worked for John Harvey Kellogg, began selling powdered mineral drinks door to door and lecturing around the United States on the
benefits of vitamin and mineral supplements, before opening Sawall Health Food Products, Inc, in 1936, one of
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